
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
Episodes
1 season and 13 episodes so far
In the United States
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Host JB Smoove welcomes Goop founder and CEO Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 4 different entrepreneurs. A backyard party game, an emergency medical device, a dirty snack food, and a ‘magic in a bottle’ product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A slay-ing beauty tool, the daddy of all cleaning appliances, a fashion item that fits the bill, and a quirky home tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 entrepreneurs. A tech device for the urban commuter, a revolutionary kitchen tool, a royal food item, and an explosively fun kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 entrepreneurs. An odor busting clothing item, a quacky collectible, an attention-grabbing baby product, a visionary medical device, and an auto first-aid kit compete for a spot in Amazon’s exclusive Buy It Now Store and a chance to win $20,000.
Host JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 different entrepreneurs. A smart home accessory, a new camping must have, a fruity refreshment, and a thirst-quenching device compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 different entrepreneurs. A retro tech device, a curious travel accessory, a sweet new food, an AI-powered beauty tool, and a lifetime cleaning product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An explosively fun golf product, a colorful bathroom hack, a unique beverage accessory, and a sparkling beauty tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A triple threat personal accessory, an ergonomic pet product, a revolutionary cooking device, and a colorful new kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 different entrepreneurs. A booming tech accessory, a crunchy drink, a botanical gadget, and a new must have for the tattoo community, compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 entrepreneurs. A South Asian inspired snack food, an innovative fashion item, a product to light up your glam, and a balls-y sports accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 different entrepreneurs. A fiery cooking appliance, a fashionably safe tech device, a blister-proof product, and a plunger with personality compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 different entrepreneurs. A stackable fitness product, a hydrating pet product, a hands-free home accessory, and the tiniest gadget compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An uplifting way to camp, an earth-friendly beverage accessory, a splash-proof toilet tool, and a portable comfort accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.






